Or maybe you just think you're that important. If your phone never leaves vibrate or silent mode, you may be the kind of important person who can't afford to waste time answering a phone call right now. Perhaps a Mozart or Beethoven ringer would do some damage control. If your phone plays the theme song to a television show, you're not going to impress anyone with your intellectual acumen. If your phone plays the sound of an old mechanical phone bell, you're not as funny as you think you are.
Hip-hop ringtones accounted for more than half of the $300 million U.S. If your ringtone is a current hip-hop or R&B hit, you're young at heart, but you're not particularly original. If your phone is still playing "Jingle Bell Rock" in July, you're not going to impress people with your productivity.
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If your phone plays a classic rock tune, you're showing your age, but you get points for figuring out how to change the ringer, Gramps. So we wondered, what does your ringtone say about you? But there's no doubt that ringtones have become big business because people want to say something personal about themselves. Surveyed 1,000 customers and discovered that 21% of them thought having a standard ringtone was "uncool." The survey also concluded that people who use their own recorded voice as a ringtone are self-obsessed, and that users who constantly change their rings might be flighty and unreliable. Research indicates that people do judge mobile users based on their ringtone. Do you really want a traffic cop to hear your phone play Bobby Fuller's "I Fought the Law"? Is your boss going to appreciate the musical value of "Baby Got Back"? Of course, standing out isn't always the best idea. "People want to stand out from the crowd." "Ringtones are an opportunity to express yourself," says So why are so many people willing to spend two dollars to download a 15-second clip? Turns out it's all about customization and personalization. They sound like the computer-generated bleeps that they are. By far, ringtones represent the largest source of non-voice revenue for carriers.īut today, most ringtones don't even sound like a real song. Worldwide, it's a more than $4 billion market-already about a tenth of the size of the overall global music market. in 2004, and this year, that revenue should surge to over $600 million.
That adds up to big business ringtones pulled in over $300 million in revenue in the U.S. between the ages of 15-30 have downloaded a ringtone at least once. According to market analysis firm Consect, 50% of all cell phone users in the U.S. So far, it's mostly young consumers indulging in this form of mobile music-making.
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